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28 Oct 2014

BrainHearing™ technology helps reduce the effort required to listen, giving you more energy

Hearing loss can be tiring. The less sound information your brain receives, the harder it has to work to make sense of it. This is what makes a hearing loss tiring. Rather than only amplifying certain sounds, Oticon hearing aids are designed to preserve as much natural sound detail as possible, thus reducing the energy needed just for hearing. This technology is called BrainHearing™.

How hearing loss can make you more tired.

Staying engaged in conversation with hearing loss usually requires a higher level of concentration. This means that the brain has to work harder than it would without hearing loss. This increased ‘cognitive load’ could be a reason why some people avoid difficult listening situations and become more and more socially isolated. As a result, people with hearing loss are more tired during the day and have less energy and inclination to take on social engagements after work. 

In addition, as we grow older, energy levels are depleted faster. Studies have shown that older adults expend more listening effort than younger adults when listening to speech in noise. In other words, the older we get the harder the brain has to work to process sounds and the faster our energy levels are depleted. At the same time, more and more people start to lose their hearing. 40-50% of people over 65 have some degree of hearing loss with that increasing to 83% of adults over 70 having hearing loss.

Brainhearing™ technology

The more detailed information the brain receives the easier it is to identify and understand what you hear. BrainHearing™ technology is designed to support your brain by providing as much natural sound detail as possible, thus reducing the energy needed just for hearing.

BrainHearing™ technology:

  • Helps both ears work together
  • Recognizes and preserves natural speech
  • Separates speech from background noise
  • Coordinates how sound is best understood by your brain